Introducing

VSCO Monochrome

To expand and deepen their ongoing Made for Samsung partnership, VSCO—a mobile photo editing app and creative community—asked Nelson Cash to create a mobile phone theme as a perk to VSCO creators.

Our challenge was to translate VSCO’s considered and refined aesthetic for Samsung’s mobile UI. Working within the constraints of the theme editor framework, we developed a foundational experience that would resonate for VSCO’s existing community, raising brand awareness and reaching new audiences.

Considered color choices and simplified UI elements extend the brand language beyond the VSCO app into the phone experience. Inspired by VSCO’s iconography, we created an expanded set of app and weather icons that merge playfulness with utility. An animated lock screen invites a moment of inspiration and a call for creativity.

For VSCO and their community, we created a foundational experience that will expand over time, strengthening the partnership, and connecting with more creators globally.