Google Fiber

Faster, Fairer, Kinder Internet

Google Fiber is tackling some of the most significant challenges of net neutrality by offering an internet service that is more accessible, transparent, and free from caps, throttles, and fine-print profiteering.

In support of a new construction technique known as 'shallow trenching' which allows the fiber internet visionary to lay a tremendous amount of fiber in a single day, we helped Google Fiber roll out super fast Internet across the country. We partnered with Google Fiber to prepare for the launch of three new cities—Huntsville, AL, Louisville, KY, and San Antonio, TX, and relaunch of 20 cities.

Our team led the development of their brand platform and core positioning, “Faster, Fairer, Kinder Internet.” We redefined Google Fiber’s new identity and visual language and brought it to life across the full spectrum of digital and physical experiences. We started by redesigning their marketing site, sign up experience, and physical in-home hardware—bringing everything in line with the Google brand while still finding ways to stay uniquely Google Fiber.