Essential tools for future creators

FiftyThree creates essential tools for creators. After their immersive space for individuals, Paper, surpassed 25 million downloads, FiftyThree challenged themselves to build a collaborative creative product for the modern team.

As companies mature they transition to cross-functional squads. These purpose-driven teams think and act differently. They work intimately and informally—sometimes remotely—and desire immediate feedback. FiftyThree is shaping the modern team’s process with the launch of Paste: elegant, collaborative decks for teams.

We worked with FiftyThree to help refine their promise and a new audience, and develop an onboarding strategy. Before designing their new website, we expanded their core stories and explored a new visual and verbal languages for both FiftyThree and Paste.