Asana

Experiencing that Asana feeling

Asana is the easiest way for teams to track projects and tasks; And customers swear by the product, but only after integrating it into their workflow.

Without smart onboarding, it’s difficult to get people to upgrade their companies to Asana premium. Over four weeks Nelson Cash and the Asana Marketing and Product teams workshopped a series of prototypes focused on first-run experiences that lead to the discovery of meaningful "Asana moments." We developed four user scenarios that mapped to key use cases of the product, helping people envision how Asana could improve their workflow before they even stepped foot inside the product.