All Raise

Amplifying female voices

Identity, website, and data-visualization system was designed to capture the exuberant personality of the brand and reposition it for the future.

All Raise is on a mission to amplify female voices and create a tech culture where women are leading, shaping, and funding the future. By giving female founders and funders access, guidance, and support, All Raise accelerates their success and propels the entire industry forward exponentially. In this venture-backed ecosystem, access is not the end-game—it’s just the beginning.

We developed the graphic system to draw attention to key areas of content. Bold colors and gradients emphasize stats and infographics about the underrepresentation of women in tech, and a robust data-visualization system maximizes the impact of these alarming stats.

The dotted pattern reference data used in communicating the brand message and represent women standing together in unity. The gradient expresses the diversity of people in support of All Raise’s mission and the blending of ideas and perspectives working to build a stronger future.

For the website we structured our thinking around three primary actions users may have when visiting allraise.org. These actions are linked to the user’s potential familiarity with All Raise.

The site architecture enables community to engage with All Raise through events calendar, newsletter, blog and videos. Ultimately, the build allows for the site to be extensible in the future.

All Raise is grounded in reality and measurable outcomes. By harnessing data, they identify the challenges women face and keep themselves and the industry focused on meaningful change. We built a robust data-visualization system to maximize the impact when displaying the most complex data.

We believe that All Raise’s mission is our mission too, and we’re proud to support them. The game is changing and a more diverse tech ecosystem will lead to better businesses for everyone.