Essential tools for future creators

FiftyThree creates essential tools for creators. After their immersive space for individuals—Paper—surpassed 25 million downloads, FiftyThree challenged themselves to build a collaborative creative product for the modern teams.

As companies mature they transition to cross-functional squads. These purpose-driven teams think and act differently. They work intimately and informally—sometimes remotely—and want immediate feedback. FiftyThree is shaping the modern organization's process with the launch of Paste: elegant, collaborative decks for teams.

We worked side-by-side with FiftyThree to help refine their brand promise, define a audience, and develop an onboarding strategy. Before designing their new website, we expanded their core stories and explored a new visual and verbal language for both FiftyThree and Paste.