David Johnson

An experiential hero’s journey

We didn’t just set out to create a set of images, we set out to craft an experiential digital journey. Our goal was to bring to life David Johnson character through Football, Family and Faith in a visual narrative to reveal the soul of DJ. The Athlete, the father, the husband, the good guy, the Clark Kent.

With a new season on the horizon, we wanted to capture the all-star’s most authentic self, so we collaborate with photographer Nicholas Maggio to craft a set of iconic images and then paired selects with a bold-yet-humble design system.

The site was designed for the user to begin with the story of David Johnson we all know - the unstoppable all pro - and then slowly reveal unexpected dimensions: the Clark Kent behind the gridiron superhero.