In a marketplace of 400,000+ apps, it's all about differentiation. For Hobnobber, we wanted to develop a distinctive brand that felt animated and iconic. After reviewing hundreds of options, we chose a design inspired by Old English calligraphy.
Brand Asset Creation
Using the visual characteristics established for the logo, we brought the Hobnobber brand to life through a family of colors, typographic rules and icons.
Mobile Application Design
After finalizing a set of wireframes, we created the visual design. The resulting set of 22 screens evolved into the final application.